The Army Story-One Blog at a Time

People are talking, or should I say – typing, about the U.S. Army Accessions Command site re-launch last week.

The new site, Armystrongstories.com, is an interactive blog that allows Soldiers, families and potential recruits to tell their own Army story.

The goal is to give an honest and candid perspective of what it’s like to be in the Army – including the good, the bad and the ugly, said Lt. Gen. Benjamin Freakley, Accessions Commanding General.

As an avid supporter of blogging and social media, Freakley spoke with a group of bloggers, including myself, during a Bloggers Roundtable discussion on yesterday. He described the new Armystrongstories.com site as being a useful and influential tool in the Army’s recruiting and ROTC missions.

“This is not a pitch, this is an awareness,” Freakley said about the new site. He mentioned that while a recruiter tells you about the benefits and things you could earn or achieve if you join the Army, the Soldier’s blog gives you the whole story – both good and bad. You get a personalized, truthful experience that you can’t always get at a recruiter’s office.

Freakley mentioned that 49 percent of Internet users share advice and shape their decision making over things they read about online. This is critical in reaching the age 17-24 target audience for Army recruiting.

“They are digital natives; they grew up in a digital world; they have engaged in a digital environment from as early as Kindergarten,” Freakley said.

“They’re growing up with the Internet as a part of their life,” he added. “It’s where they have conversations. They are inquisitive and they share these vicarious experiences online.”

Armystrongstories.com features posts from 166 different bloggers from around the world, each giving a slightly different perspective on the day-to-day stories of Soldiers, families, and many other members of the Army community.

Since the new launch, the site averages 29,000 site visits every month. The site features more than 800 posts and more than 600 comments – all by past, present and future Soldiers and families.

With so many posts and comments coming to the site every day, Freakley sees a meaningful purpose to it all.

“When people hear what you’ve done in combat and they talk to you about it in their comments – there’s a healing in that,” he said. “It validates what the Soldier is doing. It validates their sacrifice and loss. It validates what they’ve done.”

Check out the site for yourself and tell your Army story at
www.armystrongstories.com.

Tracy Robillard, Public Affairs