Here’s YOUR opportunity to chat with a member of the Army’s social media team (#ArmyChat)

The U.S. Army’s Online and Social Media Division is set to host its first Twitter chat January 23, 2013 at 12 PM Eastern Time.

This virtual chat is an opportunity to ask questions about the U.S. Army’s social media initiatives as well as an opportunity to learn about the best practices that have helped the Army continuously grow its audiences – at NO cost!

The Twitter chat will be hosted by Staff Sgt. Dale Sweetnam – a digital native who helps manage all of the Army’s sites, including Google Plus, Flickr, Facebook, YouTube and Pinterest.

In addition to managing social media sites, Staff Sgt. Sweetnam develops educational products with the latest and greatest information about developments in the social media realm (have you read about the social media trends to watch out for in 2013?).  

Below you will find more details about the Twitter chat.  

WHAT IS A TWITTER CHAT? A Twitter chat is a lot like any other online chat, where people gather to talk about a specific topic. One of the great things about Twitter chats is that they connect people despite geographical barriers to a central area (Twitter) where they can interact in real time. To join a Twitter chat, you just need to know what hashtag is being used. A hashtag is simply a way to search topics on Twitter and is recognized as a word preceded by a “#,” such as #USArmy or #ArmyChat.

HOW DO I “LISTEN” TO THE TWITTER CHAT? You can simply go to, then type #ArmyChat into the search box and press the blue search button. If you keep refreshing the search results, you will see the chat stream as it comes in through Twitter.

HOW DO I PARTICIPATE IN THE TWITTER CHAT?  On Wednesday, January 23 at 12 pm ET, follow @USArmy and use the #ArmyChat hashtag to join the conversation. Staff Sgt. Dale Sweetnam (@DSweetnam) will respond to your #ArmyChat Tweets from the U.S. Army’s Twitter page (@USArmy).


Staff Sgt. Dale Sweetnam is pictured with Facebook founder Mark Zuckerburg during a visit to Facebook headquarters. Sweetnam will host a Twitter chat on January 23 to discuss the Army’s use of social media.


ABOUT STAFF SERGEANT DALE SWEETNAM: Staff Sgt. Dale Sweetnam enlisted in March of 2005 and is currently the Non-commissioned Officer in Charge of the U.S. Army’s Online and Social Media Division at the Office of the Chief of Public Affairs in the Pentagon. Staff Sgt. Dale Sweetnam is responsible for producing social media training materials for the Army. He also assists in the maintenance of all the Army social media platforms including Facebook, Twitter, Flickr and the Army Live blog.

Before moving to the Pentagon, Staff Sgt. Dale Sweetnam worked at Google as a part of the Army’s Training With Industry Program. He worked closely with Google executives to explore ways the company can partner with the military and veterans to help better integrate technology and new media into their daily operations. Staff Sgt. Dale Sweetnam led several of Google’s military related initiatives including the Google Voice for the military campaign and Google’s D.C. veteran organization outreach.

Prior to his assignment at Google, Staff Sgt. Dale Sweetnam was assigned to Headquarters and Headquarters Company, Aviation Task Force 49 based out of Fairbanks, Alaska. In November 2007, Staff Sgt. Dale Sweetnam deployed with Task Force 49 in support of Operation Iraqi Freedom where he served as one of only two public affairs specialists responsible for covering the aviation operations of over 6,000 Soldiers. Task Force 49 spent time at Joint Base Balad, Basrah and Baghdad International Airport during its 13 months in country.

During his three years in Alaska, Staff Sgt. Dale Sweetnam was also assigned to the 20th Public Affairs Detachment and Headquarters and Headquarters Company, U.S. Army Garrison where he contributed hundreds of stories and photos to the installation’s weekly newspaper, The Alaska Post.

Staff Sgt. Dale Sweetnam completed the Warrior Leaders Course in Anchorage, Alaska in November 2006. He was an honor graduate from his advanced individual training at Ft. George G. Meade in Sept. 2005 and completed his basic training at Ft. Jackson in June 2005.

His military decorations include: Army Commendation Medal (2 awards), The Army Achievement Medal (2 Awards), The Good Conduct Medal, National Defense Service Medal, Iraqi Campaign Medal, Global War on Terrorism Service Medal, The NCO Professional Development Ribbon, The Army Service Ribbon and the Overseas Service Ribbon.