Ol’ School to New School

Today’s blog post comes from the newest member of our “Social Media Team,” Master Sergeant Alberto Betancourt. MSG B (as we call him), has been an important and exciting addition to the development of our social networking sites because of the first-hand Soldier’s perspective he provides. Check out his entry below to learn about MSG B’s transition to social media.

Most Soldiers consider me an “old-school” NCO. Besides the fact that I’m already over 50, my adapting to “change” is slower and I resist it tremendously. It’s not the fear of change that makes me resist. It’s the inability to catch on as quickly as my young Soldiers do.

Henceforth, the Social Media “craze” within Public Affairs. I did not see any reason why we needed to go there. As the former CMF 46 Branch Manager, I received numerous emails from Public Affairs Enlisted Soldiers inviting me to places like Facebook, Twitter and other sites.

Each time I cringed and reluctantly said “no.” One day I finally gave in and opened a Facebook account. Within hours I was getting emails requesting my friendship. I had no idea what that meant but I agreed. As the day crept on I continued getting friendship requests and at one point became sort of accepting of this new horizon I had encountered-that is until the following day. The next morning I went to Facebook and there was posting from a female tagged: “here’s a rum and coke in memory of the wonderful times we spent together!” WHAT!! I panicked, looked for the red ABORT button to cancel and within seconds, my Facebook experience ended.

Luck would have it that I’m now currently working with the Office of Chief of Public Affairs’ On-line Social Media Division. They’re the team responsible to advise the Army’s Public Affairs Chief on things like FACEBOOK. So, now I’m smack back in the middle of what I’ve been avoiding and actually loving it! I’ve learned that Facebook, as well as other Social Media outlets like Twitter and You Tube accelerate our ability to communicate. I can actually help reach thousands of young people through these sites. So, this “old-school” NCO changed. It took a while but I did and I know you can too.

MSGĀ Alberto Betancourt, Online and Social Media Division

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