Today, President Obama gave his Back to School Message to America’s Students. He encouraged students to take responsibility for their education and future success in life. To continue his push for education, Obama joins the U.S. Army and the Ad Council to communicate the importance of education, staying in school and receiving a high school diploma.
The U.S. Army in partnership with the Advertising Council began the “Boost” Stay in School Campaign in 2006. The campaign consists of public service announcements that encourage students, peers, parents and other influencers to help support the high school students in their lives to stay in school and graduate.
The Boost campaign features stories of students documenting their struggles to stay in high school and urges audiences to provide support for these students and all teens who need it throughout the country. The TV, radio, outdoor and Web public service ads encourage both parents and peers to visit www.Boostup.org to provide a boost to teens in their lives who are struggling to stay in school.
The campaign takes advantage of the latest technology and social media strategies to extend the reach of the messages to teens nationwide, using social networking sites, including MySpace, Facebook and YouTube. The Ad Council also developed a “Countdown to Graduation” widget, which students can customize and post on their social networking profiles and personal web pages.
In addition, the Boost Campaign has a “Wake-Up Call” program. A number of celebrities recorded fun and motivating wake-up calls and alarm ringtones that teens can share with their friends to provide the motivation to “wake up” and get to school. Among the celebrities participating in the Boost wakeup call program are: Amaré Stoudemire, NBA All-Star and Captain of the Phoenix Suns; Nate Robinson of the New York Knicks; Willis McGahee of the Baltimore Ravens, and Lance Briggs of the Chicago Bears.
Education is a top-priority public service issue for the U.S. Army. We work to encourage and educate students and their parents on the importance of staying in school. Send us your stories of encouragement or ideas on how we can continue to help our country’s students become successful.
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